In the March issue of Vogue, we celebrate a fresh new generation of beauty innovators who are bringing game-changing hair technology straight to our showers just in time for spring. Searching for a modern take on texturizer? Look no further than Jen Atkin’s cult-y new Ouai line, a collection of shampoos, wave sprays, and hair oils that takes a cue from the extraordinary insouciance of the French girl mane. Trying to keep your hair looking as young as your skin? StriVectin’s star formulas tackle 10 signs of aging, including breakage and dullness. And that’s just the tip of the proverbial iceberg. Here, eight standout companies that are breaking the beauty mold with their novel offerings, from a must-have volcanic ash cleanser to an online hair-loss consultation service.


Founder and head scientist Lars Skjoth has been privately treating European royals and high-profile celebrities for hair loss for more than 20 years at his Danish clinic, utilizing his signature blend, the Extract, made with proprietary ingredients that contain no artificial colors, perfumes, petrochemicals, or parabens. With the launch of his new online consultation service (starting at a democratic $49), Skjoth teams up with Dr. Panos Vasiloudes to assess potential clients remotely through Skype-powered videos and a promise that they won’t waste your time. The team only accepts candidates whom they believe will see results, which typically amounts to a 30 percent increase in hair mass minimum, often with a 40 to 60 percent increase in mass over four to nine months.