Article by Mia Adorante, New York Times, May 28, 2019

An explosion of health startups in Flatiron are making it a wellness epicenter. Seven new boutique fitness and well-being outfits not to miss.

New York City’s Flatiron District is becoming a wellness epicenter, with startups settling in the blocks between Union and Madison squares. In between facials at Rescue Spa, classes at Exhale and lunch at abcV, type-A New Yorkers can turn to a C-suite of holistic medical and fitness experts. “It’s the best neighborhood in the world for health and wellness concepts to debut,” says Amanda Freeman, co-founder of exercise studio Stretch*d. “The mix of clientele and the density of offices and residential buildings are unparalleled.”

1. Wthn
This acupuncture, cupping and herbal medicine studio offers à la carte and membership options.

2. Stretch*d
Co-founded by Freeman, the CEO of fitness brand SLT, this stretching studio makes the afterthought of most workouts the main event.

3. Harklinikken
At this hair-loss clinic imported from Denmark, there’s a lab that allows clients’ custom topical solutions to be mixed on-site.

4. Trellis
The self-described “Equinox of fertility” pairs its egg-freezing clients with a health coach, fertility specialist, nurse and nutritionist.

5. Parsley Health
This doctor’s office/cafe aims to redefine primary care with a person-first, root-cause approach. “We love being so close to our friends in the startup and wellness communities,” says CEO Dr. Robin Berzin of the neighborhood.

6. Kindbody
Women’s health and fertility will come together at this soon-to-open center aimed at democratizing egg freezing and IVF.

7. The Well
This members-only club with a gym, spa and restaurant is led by chief medical officer Dr. Frank Lipman. It will offer a wide range of East-meets-West healing when it opens in July.